Never Have I Read

Reading is losing popularity to social media entertainment, due to a growing need for immediacy. However, young adults’ willingness to share experiences is an opportunity to dig into the human psyche to satisfy such desire through literature.

Designed to start conversations and connect with relatable stories, the outcome reshapes the reading experience into an effortless and entertaining activity.

Never Have I Read is a game where books meet reality.

Fun stories based on literature create an emotional connection between players and books. Exciting and relatable, the aim is to find the right balance between pop culture and knowledge.

Discover new genres, plots, situations and identify yourself as the main character!

CLIENT
Penguin | Graphite Pencil Winner | D&AD New Blood Awards 2022

ROLE
Concept Development | Art Direction | Illustration | Graphic Design

DELIVERABLES
Concept and design of a fully branded card game that promotes reading by connecting literature with pop culture

YEAR
2022

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