Size R for Real
As part of the D&AD Academy, I collaborated with a team of worldwide winners to respond to adidas’ live brief focused on encouraging young female athletes to participate in sports with confidence.
Our proposal introduced a sustainable adidas x Parley swimwear collection designed for swimmers who struggle to find the right fit, offering a wider and more inclusive size range.
The swimsuits featured innovative fabric treatments that revealed hidden designs only when in contact with water, combining performance, self-expression, and sustainability through the use of recycled materials.
The final pitch was presented to industry professionals from the advertising and creative sectors.
CLIENT
adidas x Parley | D&AD Academy
ROLE
Graphic Designer | Branding
DELIVERABLES
Campaign Pitch Deck
YEAR
2022
