Sculpted by Aimee
CLIENT
Sculpted by Aimee
ROLE
Concept Development | Visual Identity | Graphic Design
AGENCY
T&P
YEAR
2025
This selection showcases concept and visual identity development, with a focus on a distinctive pattern system and its application across the brand.
The S
The starting point was taking the existing S submark and transforming it into a flexible visual language.
Pattern Exploration
Testing scale, repetition and interlocking forms to uncover a distinctive pattern language from the Sculpted S.
From Mark to Material
Translating the pattern language into tactile and material expressions.
Routes
Shaping three distinct pattern routes from the exploration.
01. FLOW
Ribbon-like forms introduce movement and a sense of fluidity.
02. STREAK
Fine linear details reference streaks found in product textures and nature.
03. EVOLVE
Softening the existing brand pattern for a more delicate expression.
Applications
Applying the system across packaging, print and digital touchpoints.
